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December 2011

Written By: Cliff Ford on December 27, 2011 No Comment

When it comes to business, customer service should always be the focus. Many business people look at customer service in one of two ways. #1 Feels that customer service is always the first priority. #2 feels that their customer service could always use improvement. When you are creating a brand for your business or are trying to become first in the customer’s mind, you need to use every tool to make your plan work. One of the best tools available is CRM systems.

Written By: Cliff Ford on December 16, 2011 No Comment

Getting a better understanding of CRM

Before undertaking any project you will want to get to make sure you have a firm grasp of the basics. This is true when you are thinking about using CRM or customer relationship management software.

Getting started is easy with CRM

Much of this software is sold as a right to use and is available to you to use. The best way to explain how it works is to compare it to using a social media site. You have an account for your company and everyone who needs the info.

Written By: Cliff Ford on December 14, 2011 No Comment

Getting a better understanding of CRM

Before undertaking any project you will want to get to make sure you have a firm grasp of the basics. This is true when you are thinking about using CRM or customer relationship management software.

Getting started is easy with CRM

Much of this software is sold as a right to use and is available to you to use. The best way to explain how it works is to compare it to using a social media site. You have an account for your company and everyone who needs the info.

CRMs make life a little easier

A great benefit of using CRM is that anyone within your company who needs the data has access to the information quickly. Having a good CRM system will help to make the process of getting clients, keeping in touch with past clients as well as sales and marketing a fine oiled machine. When the quality of your data is important you will want to have the best CRM system available to make the company run smooth.

Written By: Cliff Ford on December 8, 2011 No Comment

CRM in Outlook

Prophet Outlook is a great tool which eases the process of sending emails, and also rises above Goldmine as a software tool. It does this simply by placing the CRM sales features directly into Outlook. If you’re a person that uses Outlook daily, for emailing, creating contacts, tasks, appointments, and so forth- you will find that it would be very easy for you to use Prophet Outlook. The reason is that this allows you to manage your sales activities and tasks right inside of Outlook.

Avidian and Microsoft CRM in Outlook

eWeek, a news and reviews website on the internet which constantly reviews software programs and technology-related tools has reviewed the newest version of Goldmine CRM as well as Prophet Outlook CRM. The results were clear. Prophet obtained a rating of “Excellent”, while Goldmine has only received a “good” rating. This again proves the superiority of Prophet and its features in comparison to Goldmine and its features.

Written By: Cliff Ford on December 7, 2011 No Comment

Customer relationship management or CRM as it is often called is using software to build a database and manage positive relationships with clients and prospects. One of the best ways to use this software is to make it work on auto-pilot.

One of the most important goals of any business is to attract new clients on an on going basis while building and maintaining the relationships with clients you already have. The next part of the equation is to win back any clients that have not bought a product or used a service in awhile.

When you win back former clients your cost per client is lower and this makes you money in the long run. Effective implementation of CRM will help all of your departments to work more effectively while increasing your company profit and reducing your marketing costs long term. Another way to think about it is: enhanced performance in business, results in company growth and profit.

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