STEP FIVE in a successful CRM project strategy is having an adoption-oriented CRM Implementation. User Adoption: The Key Ingredient in CRM Project Implementations Keystone Strategy penned an excellent paper on the value of end-user productivity and usability in ERP software implementations. They note that an AMR Research study has shown that merely 15% of employees are [...]
Having effective customer relationship management (CRM) means the customer is at the heart of your business. Today, CRM implementation can improve your customer satisfaction and improve the overall quality of your business. CRM best practices can be implemented at the basic level to improve all aspects of your business or you can choose to go smaller and limit the CRM implementation to focus on customer interactions like marketing, sales, and service. Following the CRM implementation should be well planned before you begin.
When it comes to SAAS CRM, SugarCRM and Salesforce.com are seen as two of the leading CRM Software Systems on the market. In this article we outline the differences between both systems – and specifically compare and evaluate SugarCRM Pro and Salesforce Pro. We also provide a video review that details the features side by side.