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3 Best Practices for Building Social Marketing into your CRM

Written By: Cliff Ford on June 23, 2012 No Comment

Social Marketing and CRM

CRM is more of a tool to view social data rather than pubish social data. That said, the big CRM firms such as Sugar, Microsoft and Salesforce are coming up with ways to use CRM in more of a socially interactive way rather than just to spy on their clients.

List of 3 ways to use Social Marketing and CRM to your advantage

We promise that if you follow these basic steps, you will be on the right course in your social marketing strategy!

#1 Begin a CRM blog

Remember that content is the #1 factor for google. So make the quality good!Start blogging. Content is king. Don’t waste any time with Social Media or Marketing if you have nothing relevant to say. Learn how to position yourself in the CRM market. Begin developing content that your customers are interested in. We recommend using WordPress, although there are other options such as blogger.

Start somewhere. Even though this is daunting. Just get started.

#2 Get a CRM Brand

  • Register your Accounts.
  • We suggest configuring a Facebook Page and one or more Twitter sites.
  • We also suggest a YouTube channels and a LinkedIn group.

#3 Begin following leaders in your industry.

This will assist in learning what to say and how to say it. We recommend that you follow these people – which means the following

  • follow the person on Twitter
  • follow any relevant Facebook sites
  • subscribe to Blogs that are important
  • subscribe to the blog via email
  • follow to any YouTube Channels of these thought leaders.


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About the author

Cliff Ford Author: Cliff Ford. CRM Solution Comparison has provided CRM cloud software reviews and evaluations for several years. Our staff of CRM certified partners implements, tests and uses the various systems discussed within this blog. We have created a number of excellent CRM comparison and evaluation tools that we provide our readers. Google

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