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B2C CRM-Does CRM Work For Automobile Repair Shops?

Written By: Cliff Ford on November 18, 2011 No Comment

CRM in the Auto Industry

When it comes to running any business there are a few things you can do to keep that business alive and well regardless of the economy. One of the best systems any business can use is called customer relationship management. CRM is a way to keep your customer list. It allows you to store your customer’s data and use it for follow up marketing. The truth is that CRM can be used for every business and the auto repair business is a great business where customer relationship management fits in.

Customized CRM Solutions

CRM can be customized to be used by the auto shop. You can use a simple follow up generated by the CRM system or you can plan out a series of follow ups for jobs like oil changes or filter changes to brake jobs. Your auto shop should work with the CRM provider to set the system up for your shop’s needs. The CRM provider will set the CRM system up, tweak it for you and offer you the training you need to make the system work profitably for your business.

CRM Systems for Retail

There are many options of CRM that can fit your auto repair business and using these options will save you both time and money. In the automobile repair business repeat business is everything and the more times you can get the customer to do business with you the more profit you make. This is also a good way to get people to tell others about your service. CRM makes this whole process much easier to follow up with clients. Repeat business costs less than getting new customers and because of this your profits will be more too.

You will want to get new customers also but CRM will help you increase your sales with your current customers while you are finding the new clients. If you want to see an ongoing profit using CRM can help you achieve these profits with ease.

Retail CRM

By keeping a nice marketing mix of current customers and new customers you will be able to keep your lifts up in the air. You can do oil changes, belt replacements and everything else because you will have plenty of customers from using proper marketing and your CRM system.

CRM for B2C

If you spend 35 percent of your marketing money on your current customers and 65 percent to find new customers you will have created an awesome marketing mix. After you do this for a while you are free to adjust those numbers. Soon you will be able to slow down on your new customer service and work with your current customers.

Having a CRM system is well worth the time, energy and money you will spend on it. You owe it to your business to see which CRM system will work for your auto repair business.

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About the author

Cliff Ford Author: Cliff Ford. CRM Solution Comparison has provided CRM cloud software reviews and evaluations for several years. Our staff of CRM certified partners implements, tests and uses the various systems discussed within this blog. We have created a number of excellent CRM comparison and evaluation tools that we provide our readers. Google

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