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Costs, Pricing and TCO (Total Cost of Ownership)

Written By: Cliff Ford on September 13, 2015 No Comment

When it comes to business marketing it has become much more complex over the last few years. How do you stand out in a crowd? Simple: by selling your service in a non evasive way. In order to do that you need to find tools that help you.

Written By: Cliff Ford on July 4, 2013 No Comment

9 CRM Best Practices
To make the CRM implementation easier for you and your company, here are a few things to keep in mind.

#1 Value – the value of the process of adding a CRM system will make it much easier on everyone.

#2 Budget – nothing of value comes cheap. This is the same with a CRM system. It costs money, human power and time. It will also reap rewards down the road.

#3 Back Up Everything – You will need all of your files. Get them in order. Tell every person to make a copy of the files they need to work with. Centralize all of the data and make it easier on everyone.

#4Tell every department what is going on. Let them know who this will help the sale department and how it will help make the marketing department’s job easier. Make them part of the team by telling them you need their help and asking them to get this data ready for you and the CRM system.

#5 Be the leader you are. When you show your staff and the departments you want to make work easier for them, it shows you care. Tell them and show them how the system will make their job much easier.

#6. Build Trust with your software dealer. Do business with someone who earns your trust. See a demo of their software and see if you like it.

#7 It is okay to go slow. Do not try and upgrade every department at the same time. Change is not something that can be dished out like fast food. CRM implementation will work better in small doses.

#8 Show your team the benefits of CRM and how it will be better for them and lighten their workload.

#9 Always be willing to make your company better even if this means getting use to the process of CRM systems.

Written By: Cliff Ford on April 10, 2013 No Comment

CRM Price Comparison of SugarCRM vs Microsoft CRM vs SalesLogix vs Salesforce vs ACT vs SageCRM Most CRM evaluators are interested in comparing CRM pricing and features. But that leaves a lot open still. A real Total Cost of Ownership (TCO) Comparison study also includes future pricing and other similar concepts. CRM Price Comparison White [...]

Written By: Cliff Ford on December 11, 2012 No Comment
Step 5: Adoption-Oriented CRM Implementation (Best Practices and Strategy Guide)

STEP FIVE in a successful CRM project strategy is having an adoption-oriented CRM Implementation. User Adoption: The Key Ingredient in CRM Project Implementations Keystone Strategy penned an excellent paper on the value of end-user productivity and usability in ERP software implementations. They note that an AMR Research study has shown that merely 15% of employees are [...]

Written By: Cliff Ford on October 4, 2012 No Comment

Before you are ready to compare costs for CRM, you will need to know exactly what it is that you want your customer relationship manager software to do. There are many great CRM software solutions available; however, they are not all created equal. Once you have decided what it is that you want from your CRM software, you can begin to compare one to the other. For instance, you will need to know what the difference is between Microsoft CRM and Salesforce.com. Microsoft CRM vs Salesforce Platforms. Both of these CRM services are built using relational database platforms. These systems both have their advantages and disadvantages. They can both be great for your company, but you will need to know what features each system can offer you. You should not only be able to get help with contact management, but you should also be able to use these systems for separate lead, account and opportunity management. You can also use features such as complex scheduling, service management and more with both of these systems.

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