STEP TWO of every CRM Evaluation is to select the right CRM implementation partner. We won’t bore you with the obvious details of due diligence. Instead, we offer a few “tricks of the trade” that will hopefully divide the sheep from the goats. CRM Due Diligence within your CRM Implementation First, check out the [...]
STEP THREE of a successful CRM implementation is to select the appropriate deployment model. The Trend is toward CRM in the Cloud It is clear that the global CRM market is becoming more and more focused on Cloud CRM, aka On-line CRM. In 2010 Cloud Computing became the number one CRM trend. Salesforce.com has been [...]
STEP FIVE in a successful CRM project strategy is having an adoption-oriented CRM Implementation. User Adoption: The Key Ingredient in CRM Project Implementations Keystone Strategy penned an excellent paper on the value of end-user productivity and usability in ERP software implementations. They note that an AMR Research study has shown that merely 15% of employees are [...]
Having effective customer relationship management (CRM) means the customer is at the heart of your business. Today, CRM implementation can improve your customer satisfaction and improve the overall quality of your business. CRM best practices can be implemented at the basic level to improve all aspects of your business or you can choose to go smaller and limit the CRM implementation to focus on customer interactions like marketing, sales, and service. Following the CRM implementation should be well planned before you begin.
CRM: Solution for Keeping Customers You might already know someone who uses a CRM system in their business with much success. There are many reasons why they have made a choice to use CRM but, perhaps the most important reason is customer retention. When you keep the customers you have happy they will continually do [...]