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CRM Advantages and Disadvantages List

Written By: Cliff Ford on March 3, 2012 No Comment

CRM Advantages for Sales

Many business leaders are already using CRM or customer relationship management software to improve business with their clients. All of the duties of customer relationship management should be on the list of highly important things to do for every person in business. The number one advantage CRM solutions helps companies develop relationships with clients and this leads to higher sales.

 

The only CRM disadvantage is the investment itself. Maintaining a CRM can be costly, yet this is a short sighted perspective. CRM costs must be seen in relation to the ROI with such an investment.

Advantages of CRM – Be on top of your company!

Here are a few areas where CRM programs can help your business. You can manage customer service cases, conduct employee or customer training, and develop a knowledge base. You can use CRM systems  to deliver reminders about important products or services, assign and qualify leads, run marketing campaigns and so much more.

Be more efficient with CRM!

A business call center, regardless of how small is able to handle telephone requests, manage those calls quickly and handle any customer service issues by using the information stored in the CRM system.  The sales team is able to handle leads from the marketing team and offer them efficient communication regarding those leads. If you have a technical division they are able to use CRM solutions for their help desk needs too.

Having the right CRM for your company is key!

A great way to determine if you have a good CRM system is to see how the reports line up. For example, you should be able to use the CRM system to generate a list of customers or to analyze current marketing trends. You should be able to take an area on a map or zip code and have the clients sorted into that location for a mailing and more.

List of 7 CRM Advantages – There is more than meets the eye!

CRM is so much more than a glorified address and data storage system. Everything that is related to your customer’s wants or needs should be a part of your CRM system. This allows you to serve your customer in a much better way. With this information at your fingertips you can help provide the customer better customer service and address their needs. Check out this list:

  1. Provide Improved Customer Service. CRM systems offer businesses many strategic advantages such as the ability to customize relationships.
  2. Increase Client Revenues. Using CRM data, marketing campaigns can be configured more effectively to make sure that promotions do not target cleints who have already purchased a specific product.
  3. Uncover New Customers
  4. Cross Sell & Up Sell Products. CRM systems facilitate cross-selling and up-selling.  A good CRM helps a business to gain a better understanding of customers and anticipate their purchases.
  5. Close Deals Faster. A CRM will always help a businesse in closing deals faster.
  6. Call Centers Efficiency.  With each employee having access to customer details and order histories, targeting clients becomes easier.
  7. Simplify Marketing Processes

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View our webinar contrasting the advantages and disadvantages of  Microsoft CRM and Salesforce CRM

This advantage-comparison webinar between Salesforce and Dynamics CRM is detailed and will most definitely assist you in your CRM evaluation.

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CRM Webinar - Microsoft Dynamics CRM vs Salesforce.com

 

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About the author

Cliff Ford Author: Cliff Ford. CRM Solution Comparison has provided CRM cloud software reviews and evaluations for several years. Our staff of CRM certified partners implements, tests and uses the various systems discussed within this blog. We have created a number of excellent CRM comparison and evaluation tools that we provide our readers. Google

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