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CRM Definition and Strategies To Improve Client Retention

Written By: Cliff Ford on November 10, 2011 No Comment

CRM Strategies to Improve Client Retention

Everyone who knows about business is aware that having a higher client retention rate is important to your sales and marketing plan. Regardless of how many clients you have currently, it can be hard to retain those clients. Using a CRM system or software can help you with this problem. If you do not know what CRM is that is okay because we are going to tell you.

Definition of CRM

CRM is short for customer relationship management. CRM allows a company to help keep track of things like sales, customer service and attract new clients as well as put marketing plans in place to retain current and past clients.

You can read about the problem of keeping clients, you can make plans to keep clients and still you might not have the solution that you need. With the use of CRM you have a much better chance of taking the actions you need to keep the clients happy and working with you.

Many companies spend large amounts of money on getting the customers, new efforts that allow them to use the latest technologies and after they get the client’s information the sales and marketing team don’t have a follow up plan. This is not the way to do business.

CRM as a Follow Up System

Using CRM and creating a follow up system just seems like a great idea. Another great idea is to simple provide your clients a service and a great product. Could it really be that simple and obvious? The truth is – it is! Keep the client happy and they will come back and do more business with you time after time.

CRM as a Tracking System

Keep in mind that doing a great job for your clients is no always an easy thing to do. A great tracking system is vital for your company to monitor your sales and marketing results. This will teach you things about your company that you might not even have considered before. When you use it correctly you will start to see your weakest points and your strongest points too. You can use these to improve your business and customer service.

Working with a CRM Partner

Using the service of a CRM consultation firm will help you to get the right systems in place for your business. They will help you with the implementation of the CRM system and show you how to use it to increase the quality of your customer service. Once you implement these strategies you will see that your client retention will rise.

Free Download - CRM Excel Tool - TCO CalculatorFree Download: CRM Cost Calculator

With this excel tool, you will be able to compare the Total Cost of Ownership (TCO) of more than 10 of the top CRM systems.

The comparison calculator includes the following CRM software systems: Microsoft Dynamics CRM, Salesforce.com, SugarCRM, Saleslogix, Sage CRM, Sage ACT, and more…

You will be able to plug in your numbers and compare the results between various CRM systems. This tool was created by CRM professionals – and is now available to our readers.

With this tool, you will be able to identify the key TCO line items that are relevant for any CRM implementation. We have also included data for comparing CRM software systems such as Microsoft CRM, Salesforce.com, SugarCRM, Sage CRM, Sage SalesLogix and more. You will be able to view the 3 Year and 5 Year Total Cost of Ownership for both SaaS (Online/On-Demand) and Licensed (On-premise) pricing models.

==>Click HERE to Access the CRM comparison tool<==

TCO line items include:

  1. User/License price
  2. Staffing
  3. Mobile
  4. Licensing
  5. Network
  6. Rollout/Implementation
  7. Support
  8. Hardware (incl. Server and Users)
  9. and more…

Free Download - CRM Excel Tool - CRM Feature ComparisonFree Download: Comparison of CRM Packages

With this spreadsheet tool, you will be able to compare the features and details of the top CRM systems.

You will be able to contrast and evaluate the following CRM business software systems: Microsoft Dynamics CRM, Infusion, Goldmine, Saleslogix, and more…

CRM evaluation topics include: Matrix of Features, Price/Licensing, Available Entities/Modules, Network/Hardware Platforms, and more…

You will be able to view the pros and cons of these CRM solutions side by side – and compare the strengths and weaknesses of these various CRM systems. This tool was created by CRM experts – and is now available to our readers.

Using this Excel spreadsheet tool, you will be empowered to recognize the chief differences between almost 10 of the top CRM systems, including Sage SalesLogix, Microsoft Dynamics CRM, Pivotal, GoldMine, Sage ACT! and more.

==>Click HERE to Access the CRM spreadsheet comparison tool<==

CRM Comparison Topics include:

  1. Costs and Pricing (Licensing, etc..)
  2. CRM Features
  3. Feature Details (Sync, Call Center, Quoting, E-commerce, Lead Management, Security, Workflow, and much more).
  4. Entities and Modules (e.g. SFA, Marketing, Service, etc)
  5. Network and Hardware (Microsoft, Linux, etc…)
  6. Industry/SIC/NAICS information

CRM Comparison Webinar: Dynamics CRM vs Salesforce.com

This comparison between Salesforce.com and Microsoft Dynamics CRM 2011 will assist you in your CRM evaluation. To view the on-demand webinar, click the image below.

CRM Webinar - Microsoft Dynamics CRM vs Salesforce.com

About the author

Cliff Ford Author: Cliff Ford. CRM Solution Comparison has provided CRM cloud software reviews and evaluations for several years. Our staff of CRM certified partners implements, tests and uses the various systems discussed within this blog. We have created a number of excellent CRM comparison and evaluation tools that we provide our readers. Google

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