5 Small Business CRM Tips and Tricks
Five Tips and Tricks for CRM in Small Business
When it comes to customer relationship management there are many things that the big companies know and the little guy might not. Relax, because it is going to be easy to get your company up to speed quickly. When you start to use CRM in your small business there are some things that you will want to know when it comes to this innovative software.
1. Storing Information in your CRM
With the use of CRM, information can be stored and used quickly. You can do sales forecasts or just have a look at the data and see your company strength or weakness.
2. Using CRM for Marketing, Not just sales
You will see an increase in your sales and marketing efforts. This happens because the CRM software helps you to organize your marketing more clearly and this will result in higher sales.
3. Target Marketing in CRM
You are able to do target marketing with ease. CRM allows you to find out who your clients are and what they want. CRM also lets you fill their needs quickly and keep in touch with them. All of this results in higher sales.
4. Find a Simple and Flexible CRM
CRM software is easy to work with and can be flexible. You or your CRM software provider is able to add and change things that are important to your business.
5. Upselling and Cross-Selling
CRM can help your company increase sales by up selling and cross selling. By simply adding or recommending other products your company can increase their profits and add to the bottom line.
Best Practices for using a CRM for Small Business
The Value of SugarCRM for a Small Business
With this matrix, you will be able to view the chief similarities between 7 of the top CRM systems, including Sage ACT!, Sage SalesLogix, Goldmine, Pivotal, Microsoft Dynamics CRM and more. Comparison Features include:
- Key CRM Functions
- Available Entities (e.g. SFA, Marketing, Service, etc)
- Remote options
- Call Center options
- Quotes options
- Lead Management
- Workflow options
- Hardware support for Mac
- Industry Codes