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Mobile Sales Force Automation – Mobile CRM Comparison of Microsoft vs Salesforce vs SugarCRM vs Sage vs Oracle

Written By: Cliff Ford on July 29, 2012 No Comment

Mobile Sales Force Automation

In today’s workforce, it is essential to be able to provide mobile access to your CRM system. And having the right Mobile app for your CRM makes all the difference. Your users need to love their CRM, and this includes having a mobile app that is intuitive and easily adopted by a sales staff.

Typically, the main usages of a Mobile CRM include access to leads and prospects – as well as providing the ability for the user to input new visit logs, call logs and email correspondence.

We’ve taken the time to list the various mobile plans for the leading CRM systems.

SugarCRM Mobile Access

SugarCRM maintains three different methods of accessing your database on your mobile device:

  • Sugar Mobile Browser
  • Sugar Mobile
  • Sugar Mobile Plus


SugarCRM Mobile App

SugarCRM Mobile Browser access lets you access Sugar from within any mobile browser. This feature is included with all Sugar CRM subscriptions. This means that mobile access is built in “for free” into every version of SugarCRM – including the basic $30/month Professional edition.

SugarCRM Mobile allows users to access SugarCRM from a mobile phone or iPad and, similarly to Sugar Mobile Browser, comes with all SugarCRM subscriptions.

SugarCRM Mobile Plus allows users to access SugarCRM via the Sugar Mobile app from their mobile device. Yet this version also includes the ability for offline synchronization. This is what happens: the app saves a copy of CRM database on the Smartphone and then syncs in the background so that your data is always up to date. This offline access is available in the following SugarCRM editions:

  • SugarCRM Corporate
  • SugarCRM Enterprise
  • SugarCRM Ultimate
All of these SugarCRM mobile apps are available for iPhone, iPad, BlackBerry, and Android devices.


Microsoft Dynamics CRM Mobile App

Microsoft only has one pricing plan for its online CRM system. And the mobile app for Microsoft Dynamics CRM comes with Mobile Express. Mobile Express is a method to access the CRM database via a mobile browser. Microsoft Mobile Express functions on any smartphone browser. Thus iPhone, Windows Phone 7, Android, and Blackberry are all supported within this mobile plan. In 2012, Microsoft has announced a strategic alliance with CWR Mobile in order to offer a mobile client solution.

Microsoft Dynamics CRM Mobile

The most recent edition of CWR Mobile CRM 2011 is available for Windows Phone, Blackberry, and Android devices. CWR typically releases upgrades twice a year. Included in the CWR Mobile and Microsoft’s partnership, the Q2 2012 service update of Microsoft CRM features Dynamics CRM Mobile, which is a built-in mobility package that takes advantage of the strengths of both firms. This mobile solution is priced at $30/month/user.

There are 3 other options available for Microsoft CRM mobile integration:

  • Mobile Edge by iEnterprises is an application for MS CRM access which is available for iPhone, Android, and BlackBerry.
  • Resco is a mobile app developer which offers Resco Mobile CRM for Microsoft Dynamics CRM. The mobile app is available for Windows Mobile, Windows Phone 7, iPhone, and Android. Any of these apps can be customized with Resco MobileCRM Builder. The Standard app is free to download, and the upcoming edition is scheduled for November 2012.
  • The mobile developer, MEAPON, provides two options that are native apps for Microsoft CRM. Both MECRM and MECRM Plus allow offline access on Android devices.


Oracle CRM On-Demand – Mobile Access

Oracle CRM On Demand and Oracle Fusion CRM include mobile service. For an upcharge, this mobile service is available for the following devices:

  • iPhone
  • BlackBerry


Salesforce CRM Mobile Apps and Options

Salesforce delivers a trio of mobile apps – (a) Chatter Mobile (b) Salesforce Mobile (c) Salesforce Mobile Service

Chatter Mobile - Chatter assists team members as they collaborate by implementing real-time updates feed. The Chatter Mobile app allows users to do the following tasks while on the road:

  • post updates
  • follow updates
  • upload photos
  • access Salesforce records
  • send email
  • call
  • send sms

The Chatter Mobile app will eventually be available for multiple devices, including iPhone, BlackBerry, and Android.

CRM Mobile App

Salesforce Mobile provides a duo of mobile apps: (a) for the Sales Cloud (b) for the Service Cloud. Both Chatter Mobile and Salesforce Mobile include Chatter capability.

  • Sales Cloud. This app allows you to log calls, respond to leads, access opportunities and even dashboards.
  • Service Cloud. This assists managers as they collaborate with field service teams via their mobiles. Users are able manage cases and plan calendaring tasks remotely.

Salesforce Mobile Lite Service is provided at no additional charge for any customer with a Salesforce license, regardless of the subscription price or edition.

Full Salesforce Mobile Service is provided for free for Salesforce CRM users on the Unlimited Edition. Professional Edition and Enterprise Edition customers are able to purchase these mobile licenses as an up-charge. To read a side by side comparison of these two services, click here.

Sage CRM Mobile Options

Sage CRM Professional includes mobile capability for iPhone, Android, and BlackBerry.

Free Spreadsheet Matrix to contrast multiple CRM vendors

This matrix should provide you with the ability to decipher between the pros and cons of the top CRM systems on the market, including Saleslogix, Goldmine, Microsoft, Sage, Pivotal and more…

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  • Pricing and Licensing
  • Available Entities and Modules
  • Synchronization and Remote options
  • Call Center features
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  • Lead and Pipeline Management
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About the author

Cliff Ford Author: Cliff Ford. CRM Solution Comparison has provided CRM cloud software reviews and evaluations for several years. Our staff of CRM certified partners implements, tests and uses the various systems discussed within this blog. We have created a number of excellent CRM comparison and evaluation tools that we provide our readers. Google

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