Pros and Cons of CRM – 5 Tips to Help your Company
Pros and Cons of a CRM Software
When you want to manage your customer’s needs better CRM is the way to go. It will help you develop better products and services for your customers. There are many unique benefits to using CRM in your company. Different Pros and cons of a CRM Software are abundant, for the cons, it takes a little time and resources to get it started, but the pros are, once you start using CRM it can impact your company in so many ways.
Pros and Cons of a CRM Marketing Strategy
A Pro of having a CRM is that you will see improved revenue. It is no secret that your profits will be much higher when you start using CRM. In order for this to happen you need to have the right CRM system and strategy. Using a CRM provider will help you to achieve this goal. Marketing Automation in todays world is a must. You, as a business have to be on top of your game in order to be able to stay afloat, thats where CRM can help you!
CRM Pro: Keep easier track of everything going on in your business!
The second Pro you will see is that your sales reports and the info you collect will be much easier to use in many ways. Things like budget cuts or expansions, deeper or lesser discounts and more are easy to forecast. With a CRM, you can have better budget management over your business or company!
CRM Sales Pro – Keep easier track of your leads!
The third Pro you will see is your sales leads can be improved. You can keep track of sales areas and what team is doing what. This will help you become more organized and manage your sales and marketing efforts with CRM.
Pros and Cons – CRM allows you to be flexible!
The fourth Pro is that CRM systems are flexible. The software will allow you to adjust it based on your needs as a company. When you have this ability to be flexible you can add or delete things as you need.
CRM allows you to connect with customers on a more personal level!
The fifth Pro is that your customer service will get better. You will be able to re-call customer and client information quickly and address any problems with ease. All of your customer information becomes centralized and easy to maintain. With this information you are able to provide answers to customer service concerns.
With CRM, you can keep clients longer!
The sixth Pro is that you are able to offer other products to your client. You learn to offer products that are useful to them. This is known as cross selling or an up sell. When you offer an up sell you will make more money because of the use of this up sell feature. Another of the many benefits is increased customer loyalty. When you become first in the mind of the customer they will do business with you first.
What’s the CRM Con?
The only real con is that it will cost you some money. But if you compare ROI, you will still see that having a CRM is a must. The best way to gain all of these benefits is to talk to your CRM provider and ask them to help you select the correct system for your business. They will also help you to show the employees how to use the system by offering a great training program.
This free tool will allow you to compare the Pros and Cons of the Total Cost of Ownership (TCO) of 10 of the top CRM systems.
TCO pros and cons of:
- User pricing
- Network configuration
- Rollout items
- Support and service
- Hardware (incl. Server and Users)
- and more…
Pros and Cons of various CRM Systems: Download our free CRM Pricing Comparison Tool for Online vs On-Premise
With this excel tool, you will be able to compare the various price factors in the Online and On-Premise CRM deployment models.
This tool addresses various CRM deployment models, including (a) Online vs On-Premise, (b) SaaS vs Licensing and (c) Hosted vs Installed CRM.
With this tool, you will also be able to plug in your numbers and compare the results between various CRM implementation options.
How to Measure ROI on a CRM Project
Since the greatest con of a CRM project is the risk you take of having a failed project, it is valuable to go into the project with an ROI calculation and goal in mind. This video by Sage outlines how to best accomplish this.