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SugarCRM and Marketing Automation

Written By: Cliff Ford on September 2, 2012 No Comment

SugarCRM and Marketing Automation – Don’t let the economy affect you!

It seems that regardless of the state of the economy, the growth of CRM is not effected, according to a recent study. When the economy takes a slump the CRM industry grows even more. Should you invest into a CRM as your marketing management tool? Yes! In fact, most good CRM systems such as Sugar have marketing functionality built right in. No integration with Constant Contact required.

This blog covers a number of reasons why SugarCRM makes sense for your Marketing purposes – even in a downturn.


CRM-In Marketing Management, it is crucial to retain your existing clients, while acquiring new ones!

First many companies want to retain their customers. They are well aware that using technology to keep their current clients is the way to go. Perhaps this is because the cost per client is so low. Marketing studies have shown that it costs far less to keep the customer than it does to acquire a brand new one. A happy customer will also help sell your service to people that they do business with. This will create many referrals for you.



CRM is still affordable and efficient for Marketing Departments

The second reason why CRM has such growth could be the fact that its use is very affordable for even the small sized business and their Marketing departments. Set up costs have been reduced and maintenance costs are also kept affordable.

Take advantage of  Sugar CRM Marketing Tools for Social Media.

Third, there are some very innovative CRM software products available that help every company with social marketing, sales, customer service, using social media to profit and much more. When your marketing department needs to harness the power of these profitable techniques, CRM makes perfect sense.

CRM for Marketing Professionals

When it comes to the thoughts of Marketing Professionals in the business world, Sugar CRM allows you to acquire, retain and develop relationships with clients. Many companies have changed their views on CRM and see it as a must have product for today’s market. As the technology of CRM gets less expensive more and more organizations are using it.

Get ahead of the Marketing Game with CRM

CRM software is vital for your marketing management team. Marketing, sales and customer service departments all need to use the process of CRM to grow your business. You owe it to your company to see if there is a CRM solution that will help your organization.

Free Download - CRM Excel Tool - CRM Feature ComparisonFree CRM Marketing Comparison

With this Marketing Comparison tool, you will be able to compare the features and Marketing details of the top CRM systems.

==>Click HERE to Download the CRM Excel tool<==

CRM Marketing Comparison:

  1. Marketing
  2. Feature Details (Sync, Call Center, Quoting, E-commerce, Lead Management, Security, Workflow, and much more).
  3. Modules (e.g. SFA, Marketing, Service, etc)
  4. Network (Microsoft, Linux, etc…)
  5. Costs (Licensing, etc..)
  6. Industry/SIC/NAICS information

About the author

Cliff Ford Author: Cliff Ford. CRM Solution Comparison has provided CRM cloud software reviews and evaluations for several years. Our staff of CRM certified partners implements, tests and uses the various systems discussed within this blog. We have created a number of excellent CRM comparison and evaluation tools that we provide our readers. Google

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