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SugarCRM vs. Microsoft CRM – Mobile CRM Comparison

Written By: Cliff Ford on July 11, 2012 No Comment

Mobile CRM Comparison: SugarCRM and Microsoft Dynamics CRM

More and more businesses are demanding access to their data while on the move, and in real time. There are now many Advantages of  Mobile CRM that  applications are coming on the market more and more, and the market is hot. Businesses realize that retaining their customer base requires far less work than creating new customers. Enhancing customer experience is where businesses focus their energy. Using Mobile CRM aids this goal.

Comparisons

Research has now begun Mobile CRM Comparisons with SugarCRM and Microsoft Dynamics CRM. SugarCRM is available for iPhones and iPads, through the Sugar Professional or Enterprise editions. It now provides the ability to access and interact all the data available on the customer, while on the move. It also has the ability to log calls made to the customer through the iPhone app.

Another useful quality is that by clicking on the address of a contact, it automatically brings up the location on a Google Map. If the address has changed, any changes made on the iPhone are updated in real time and the necessity to synchronize separately is eliminated. This facility is available in the Sugar 6.1 version.

Microsoft CRM Dynamics

In further Mobile CRM Comparison with SugarCRM and Microsoft Dynamics CRM, we look at the Microsoft Dynamics CRM. This was launched globally in 2011 claiming to be able to increase productivity by 10%, have complete compatibility with Microsoft Outlook and back office systems. It also offers appealing graphics to enable a visual measurement of sales, marketing and services progress.

Microsoft Dynamics CRM claims to allow the user to access customer data from any web enabled device wherever there is connectivity. Budgets can be tracked, purchase approvals can be made, leads assigned. Naturally Microsoft Dynamics CRM works across other familiar Microsoft office products.

SugarCRM Mobile App

Mobile CRM with SugarCRM and Microsoft Dynamics CRM can, at face value, have little difference with what one can achieve while on the move in a sales role. Some of the defining features of Sugar CRM mobile is that it can be accessed on any iPhone or android device.  It is possible to customize what fields and modules are viewable by the user so as to decrease the amount of data that needs accessing.

A copy of the CRM data can also be securely stored on the mobile device. However one significant difference is that SugarCRM is an open source. It also has collaborative integration with some popular applications like GoToMeeting, Google Docs and Lotus Live.

Price

Subject to variation, when considering Mobile CRM with SugarCRM and Microsoft Dynamics CRM there is a slight difference in the licences. Sugar CRM can be purchased for $360 – $1200 depending on the version and this is for one user for one year. On the other hand Microsoft Dymanics CRM has two year licences available for the cost of $930.

Mobile CRM with SugarCRM and Microsoft Dynamics CRM is an interesting development and one that is consistent with the way the world economy is moving. Once again, it is up to a personal choice whether to deploy SugarCRM or Microsoft Dynamics CRM, both of which can aptly meet the demands of business growth, management and sustainability whilst maintaining a degree of flexibility for the mobile lifestyle of the 21st century.


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Topics discussed:

  1. Total Cost of Ownership of Microsoft CRM
  2. MS Dynamics vs Salesforce.com
  3. Pros & Cons of Web vs Self-Hosted CRM
  4. Key Factors for User Adoption


 

About the author

Cliff Ford Author: Cliff Ford. CRM Solution Comparison has provided CRM cloud software reviews and evaluations for several years. Our staff of CRM certified partners implements, tests and uses the various systems discussed within this blog. We have created a number of excellent CRM comparison and evaluation tools that we provide our readers. Google

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