Most business applications have the goal of improving their customer service. Better customer satisfaction is often achieved by implemting a CRM tool such as SugarCRM as the main software for sales, service and marketing. A huge trend in the CRM marketplace is towards open source technology. The power of SugarCRM in business lies within its extremely flexible feature set, which allows each business to develop its own customized system according to the demands of the market. Within Sugar 6, flexibility and complete control over the application is assured. At a fantastic price point Sugar gives the IT team of each organization the complete assurance that they are dealing with professional products that are scalable for their business.