Customer relationship management or CRM as it is often called is using software to build a database and manage positive relationships with clients and prospects. One of the best ways to use this software is to make it work on auto-pilot.
One of the most important goals of any business is to attract new clients on an on going basis while building and maintaining the relationships with clients you already have. The next part of the equation is to win back any clients that have not bought a product or used a service in awhile.
When you win back former clients your cost per client is lower and this makes you money in the long run. Effective implementation of CRM will help all of your departments to work more effectively while increasing your company profit and reducing your marketing costs long term. Another way to think about it is: enhanced performance in business, results in company growth and profit.