Regardless of the outcome of every CRM Comparison Survey, the fact still remains that all CRM solutions share a common denominator: They all have 2 major aspects relative to their CRM Data. The first aspect is the customer database. This is a program of stored information that is relevant and useful to the operations of the business. What a CRM database contains can differ greatly according to the direction of the business. There is no doubt that this aspect is highly essential to a client or a company. The second aspect of CRM data is its object relationships between accounts, contacts, opportunities, and all other customer records.