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What is CRM?

Written By: Cliff Ford on February 28, 2012 No Comment

What is CRM?

CRM stands for Customer Relationship Management. It is typically a type of software or a SAAS (software as a service), which means a hosted, or online, software application.

There are so many reasons to use a customer relationship management system but, perhaps the best one of all is so that your business can keep the customers you already have. When you keep your current customers happy they will do business with you for many years. Customer retention will cost you less when compared to the costs associated with marketing and attracting new clients.


What does CRM mean for a Small Business?

For small businesses, CRM means that you are finally getting your business structured! Many business don’t have defined processes. But when a CRM software is implemented, that small business is required to now structure themselves and define their processes across their entire organization.

When a customer is a satisfied one, they will return and use your product or service over and over again. CRM will help you get a grip on all aspects of your small business. Marketing, sales, customer service and more are all easy to manage with the use of CRM. This will help you to develop customer loyalty. CRM can help your marketing department a huge asset with a CRM system.


What is a CRM application?

The term CRM actually refers to a philosophy of putting the customer first. Yet in today’s world, the term CRM often refers to a CRM application, aka a CRM software system. With such a CRM software system, you will not be just managing every aspect of your business. You will also be organizing it so it can be analyzed with with structure and ease. You can use that valuable information to increase sales and maintain better customer service. All of those tasks that are overwhelming are easy to manage with customer relationship management.

What are CRM Systems for Small Business?

The most popular CRM software systems for small business are SugarCRM, Microsoft CRM and Salesforce.com. Other systems such as Sage ACT! are also popular for contact management.

A true CRM lets you store all types of information from employees, sales people, customer service people and your clients in a secure access area, having a small business doesn’t limit you at all! CRM can cover all your needs and its affordable!

What is a CRM system? Here are some examples

There are many types of CRM available so it is important that you ask a CRM solutions provider to guide you to the right solution for your business. There are CRM software that are web based or CRM that is done in house within your company. Your CRM provider will know which solutions will work best for you. You will want something that is quickly scale-able and easy to customize. You will also want to make sure that your information is well protected from outside access. These are all things that the CRM solutions provider will be able to help you with.

Finding CRM Consulting and Training

We suggest you to sign up for our CRM Newsletter. We also recommend going to websites such as Microsoft CRM, SugarCRM, Saleslogix as well as CRM consultants in your area.

If you need assistance in finding the top CRM rollout partner in your area, please contact us. Simply fill out the form and detail your message in the “Message” field. We have CRM partners in all regions in the United States, including the following cities:

Los Angeles, California, Chicago, Illinois, Houston, Texas, Phoenix, Arizona, Philadelphia, Pennsylvania, San Antonio, Texas, San Diego, California, Dallas, Texas


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About the author

Cliff Ford Author: Cliff Ford. CRM Solution Comparison has provided CRM cloud software reviews and evaluations for several years. Our staff of CRM certified partners implements, tests and uses the various systems discussed within this blog. We have created a number of excellent CRM comparison and evaluation tools that we provide our readers. Google

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