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What is CRM – B2C and B2B Compared

Written By: Cliff Ford on February 27, 2012 No Comment

CRM can help you with your Business Plan.

Whether your business is B2B or B2C, any business people wonder how a customer relationship management system can improve their business. The thing to remember is that CRM is quickly becoming a part of how people do business. People who are in business are starting to see where CRM fits into the bigger picture of running a company. Great communication is important to so many areas in business and CRM helps every company take that into consideration. CRM can cater to your business needs in almost any way imaginable.

B2B CRM can ease your Business Process.

B2b CRM software is the usual form of CRM. This means that you are selling your product through your CRM – to another company, which will in turn sell their own products. Such a CRM will help a business become more organized. You can use it to keep up with your current clients, to keep up with your marketing and sales programs, communicate within your organization and so much more. When you want to collect information from your market and give that information to your employees in a form they can use, CRM will be there to help you. Using a CRM system can be the difference between a company just getting a small share of the market or getting a much larger share. CRM will help you improve your customer service, sales and marketing.

B2C CRM - There are many options!

B2C CRM means that you are selling directly to a consumer. You don’t care much about the Accounts (aka Companies) module. All you really care about is the Contacts module.

When it comes to using CRM there are so many options. The best way to find out which one will benefit your company the most is to talk with a CRM provider. They will be able to ask you a few questions about your company’s needs and get you started with the right CRM system. Many people think that they can buy a standard CRM software ad just use that. This is simply not so because as your company grows you will have to get a CRM system that will grow too. This is where a CRM solutions provider will be a big help.

CRM in Business to Business Marketing

One of the worst things a growing company can do is to outgrow their CRM system just a few weeks after buying it. By working with a CRM solutions provider this can be avoided. Using CRM saves you time and will save you money too. The thing is, you will want to use the correct system for your business and that takes the use of a CRM provider. CRM can help you with your everyday marketing and business needs, CRM can help you work more efficiently and easier on your employees.

The top two options for B2C CRM are Sage ACT and SugarCRM.

  • Sage ACT is contact-centric. This means that it is all about the contact, not the account. This kind of CRM simplifies life greatly for a sales rep.
  • Another great option is SugarCRM. SugarCRM is an account centric system out of the box, yet can be easily tweaked into a B2C (contact centric) system. For cloud CRM users, Sugar is the best bang for the buck on the market.

Free Download - CRM Needs Assessment Document - Checklist of CRM RequirementsCRM Checklist of B2C CRM Requirements

With this List of B2C CRM needs, you will be learn what to watch out for in your B2C CRM purchasing decision.

This Checklist also addresses various B2C CRM deployment models, including (a) Online vs On-Premise, (b) SaaS vs Licensing and (c) Hosted vs Installed CRM.

==>Click to receive the CRM Checklist of B2C Requirements<==

B2B CRM Webinar: MS Dynamics CRM compared with Salesforce

This comparison between Salesforce.com and Microsoft Dynamics CRM 2011 will assist you in your CRM evaluation. To view the on-demand webinar, click the image below.

CRM Webinar - Microsoft Dynamics CRM vs Salesforce.com

About the author

Cliff Ford Author: Cliff Ford. CRM Solution Comparison has provided CRM cloud software reviews and evaluations for several years. Our staff of CRM certified partners implements, tests and uses the various systems discussed within this blog. We have created a number of excellent CRM comparison and evaluation tools that we provide our readers. Google

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