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Why is CRM Important to Businesses and Marketing

Written By: Cliff Ford on August 27, 2012 No Comment

The Importance of Efficiency In Business

In today’s 21st century business world, efficiency in business processes is essential. When it comes to CRM or customer relationship management, both small and large sized companies have a pretty good playing field. To be in business today you need a CRM system that is easy to use and that does not cost an excess amount of money to use or set up.

Why is Cloud CRM so Important?

Cloud CRM is the latest trend in CRM software. Cloud CRM allows the user to get up and running almost immediately. The reason for such quick implementations is that there is no need to install any software. And once the system is customized, it can be immediately rolled out to other users.

With a cloud CRM, no hardware needs to be purchased. In fact, the user need not be concerned about the operating system, as these systems can typically run on almost any computer browser and mobile browser. The top cloud CRM software packages include Microsoft Dynamics CRM, Salesforce and SugarCRM.

 Top 10 Tips for Efficiency in Business


CRM: Money Saver

Your CRM system should be able to put much of your daily work load on automatic. When this happens you are helping your employees to save the company money and they save themselves from stress in the process. The CRM system can help them to send out emails, business introductions, customer service follow ups and more. This can ever be used to save you money of hiring more employees.

CRM: Variety of Positive Options – such as Cloud CRM

There are many options when it comes to CRM. You might get a web based CRM option or one that is hosted on your own network. The choice is yours to make. The good news  is you don’t have to make that choice alone. You can talk with your CRM software provider and they can help you make the best choice for your company.

CRM: Limitless Potential for Marketing

CRM when used effectively will help your business in many ways. Every type of business should be using promotions as part of their marketing efforts. Having a beneficial CRM system will help your company with this. These promotions and special offers will  increase your sales and satisfy your clients.

CRM: Easier and More Efficient Email

Things like keeping up with customer’s emails and direct mailing reminders are all improved with the use of customer relationship management systems. When your business relies on the customer, as every business does, CRM is a must have tool. One of the best things about using a system such as this is that it allows you to create promotions that are geared toward different groups. For example, you can have a group email that goes to new clients and you can have yet another that goes to your current customer list.

Free Download - CRM Excel Tool - TCO CalculatorFree TCO Cost Calculator for CRM Implementations

Click here to download our Free CRM TCO Cost Calculator Tool.

With this tool, you will be enabled to identify the major TCO factors that are relevant for any CRM implementation. We have also included data for contrasting CRM software systems such as Microsoft CRM, Salesforce.com, SugarCRM, Sage CRM, Sage SalesLogix and more. You will be able to view the 5 Year Total Cost of Ownership for both SaaS and Onsite cost models.

TCO Features Included:

  • Annual License
  • User price
  • Service
  • Hardware (incl. Server)
  • Rollout
  • Staff
  • iPad
  • and much more.

==>Click HERE to Download our CRM calculator tool<==

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About the author

Cliff Ford Author: Cliff Ford. CRM Solution Comparison has provided CRM cloud software reviews and evaluations for several years. Our staff of CRM certified partners implements, tests and uses the various systems discussed within this blog. We have created a number of excellent CRM comparison and evaluation tools that we provide our readers. Google

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